Ms. Megha Agarawal Maheshwari: An artist and designer, Megha founded Crafting Nuru with nothing but her dream of Artisan-design schools. She has a Fine Art background with Masters of Design from IDC, IIT Bombay. She was working as a Senior designer in an e-learning IT company in Mumbai before starting Crafting Nuru. She had also worked at IIM Ahmedabad as Research Associate, on a craft based research Project. She has also been empanelled as  Certified Craft-designers by Ministry of Textiles.

Mr. Amber Maheshwari: Amber has management background takes strategy leads for Crafting Nuru. He is responsible for generating new leads, client acquisition and maintaining client relationships for the trade unit and for connecting with potential investors for the design school. He did his MBA (PGDM) from IIM Ahmedabad and Bachelor in Technology from IIT Kanpur. He has worked as Senior Analyst with Deutsche Bank Group, Mumbai and is presently working as Senior Associate with The Boston Consulting Group, Mumbai. He is associated with the project in partial capacity.

Hansiba Stores: Retail Partners for Crafting Nuru Products. Hansiba stands for the ethno-modern style, a style so unique, that it is only matched by the richness of the traditional craft behind it. In essence, it is a fusion of the traditional and the contemporary, a medium where the rural and the urban join hands to capture the imagination of the world. Hansiba belongs to STFC (SEWA Trade Facilitation Center), a not for profit company jointly owned and managed by over 3200 rural artisans. Right from the raw material to the final touches, the entire supply chain is made up of rural women. Every single piece of Hansiba you purchase has been carefully nurtured by rich hands of the poor to the highest levels of quality. 65% of the price you pay goes to the families of the different rural artisans who have tended to it. So while you treasure your latest purchase from Hansiba for the richness it adds to your wardrobe, also take pride in the fact that you have made an irreversible difference to a poor but talented artisans.


Prof. Ankur Sarin: Prof. Sarin is the one who helped initiate the project and is the overall guide of all the activities that happen at Crafting Nuru. Prof. Ankur Sarin is a faculty member in the Public Systems Group at the Indian Institute of Management, Ahmedabad. He teaches microeconomics and social entrepreneurship. Prior to IIMA, Prof. Sarin was a researcher at Mathematica Policy Research in Princeton, New Jersey in the US. He has his PhD from the University of Chicago. At Mathematica, he evaluated social policies and programs in many sectors including education, nutrition, food security and economic development.

Ms. Priyanka Bandyopadhyay: Priyanka is a mentor and guide in all the strategic planning and management decisions of Crafting Nuru. She is a Commercialization Strategist and a Venture Planning expert. She has done her MBA from University of Michigan – Stephen M. Ross School of Business, and MS from University of Michigan in Natural Resources and Environment. 

Prof. M.P. Ranjan: A guide and advisor for Crafting Nuru Institute. He is a designer and former Faculty at the National Institute of Design, Ahmedabad (NID). He is a pioneer in research and development projects in Craft sector in India and has initiated and been part of successful Craft-development projects like developing Indian Institute of Craft and Design, Jaipur and Bamboo and Cane development Institute, Agartala.

Mr. Sawan Godiawala: Advisor for Crafting Nuru Trade Unit.  A Chartered Accountant with 19 years of experience in the field of Financial Advisory, audit & tax. Director of Deloitte Touche Tohmatsu India Pvt. Ltd. and Visiting Faculty at IIMA.

Ms. Sumita Ghose: Director at Rangsutra Crafts India. She has spent 15 years of her life working with villagers in Assam, Rajasthan and Madhya Pradesh. The road to rural salvation, she believes, lies in enabling rural craftsmen to earn regularly and well. With this objective, in December 2004, Ghose set up Rangsutra, an innovative company, with a thousand shareholders consisting of artisans from these three states.

Supporting Organizations

Centre for Innovation, Incubation and Entrepreneurship (CIIE) – IIM Ahmedabad
Industrial Design Centre (IDC) – IIT Bombay

Mentor Edge – Mentorship program for start-ups by CIIE